NJ electric

Rockland Electric delivers electricity to just under 63,000 residences in northern New Jersey.  Though electricity choice has existed in New Jersey for several years, competitive electricity companies have just recently started offering competitive electricity rates in the Rockland Electric area.

Though, as of December 2010, only 1.8 percent of the residential customers have chosen an alternative electric supplier, Rockland Electric residential customers can save as much as 18% versus the Rockland default rates.  Rockland Electric offers default electricity rates for those customers who do not shop and compare electricity offers.

People have been slow to shop the competitive energy market in the area mostly because they are unaware of their choices.  Of the four incumbent electricity utility companies in New Jersey, Rockland Electric is by far the smallest.  Because of this, the competitive electricity suppliers are focusing more of their marketing efforts on the bigger utility areas of PSEG and JCPL, even though the greatest savings opportunities currently exist for Rockland customers.

It is expected that more and more Rockland Electric customers will shop for lower rates in 2011 as they become more familiar with their electricity choice options.

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Residential customers who are serviced by Atlantic City Electric can currently save up to 22.5% on their electric bills. This is a result of the New Jersey Electricity Choice and Competition Act that went into effect in 2003.

Savings above 10% are available for the first time for Atlantic City Electric customers because retail electric rates in the competitive market are lower than current Atlantic City Electric default rates, also called Basic Generation Service (BGS) rates.

When an Atlantic City Electric customer chooses an alternative electric supplier, they will continue to receive their bill from Atlantic City Electric, who remains the customer’s electricity delivery company and who is still responsible for the maintenance and management of the lines and wires throughout the southern New Jersey Electricity grid.

See offers from competitive New Jersey Electricity Companies Below:



New Jersey electric customers have more rate options than ever before.  The four local utilities – PSE&G, JCP&L, Atlantic City Electric, Rockland Electric – all have default electric rates that are higher than competitive market rates for power.

Despite this opportunity for savings, only 3.3% (as of September 2010) of all New Jersey customers have switched away from default service on to lower rate structures.  Larger businesses have been quicker to switch as the Board of Public Utilities in New Jersey reports about 72% of the states largest customers (those using above 10o0 KW demand) have contracted out with alternative suppliers.

The consumers who can really benefit from electricity deregulation in NJ are the small business and residential customers.  The switch rate with these classes are extremely low.  Though New Jersey has had a deregulated electricity market for several years now, there has only been real savings opportunities available over the last 20 months or so.  NJ Electricity choice is still a new idea for many NJ residents.

What people in New Jersey should understand is that their local utility company is no longer responsible for their supply charges.  The utility companies, such as PSE&G and JCP&L, want their customers to shop for lower electric rates.  They do not profit off of the default service that they offer to customers who do not shop.  The utility companies are now soley in the business of delivering power.

We have found that most small businesses in New Jersey can expect to see savings between 10-20% if they take the time to shop the electricity market and compare prices.  Residential customers, depending on their utility, can see savings between 5-15%.

ElectricityWatch recommends customers look for electric prices that are fixed.
PSEG Rates

JCPL Rates

Atlantic City Electric Rates



Electric rates will decrease for the second year in a row for New Jersey electric consumers who are on default service (i.e. have not shopped for a competitive supplier).  However, despite the decrease, greater savings are still available for these default service commercial and industrial customers if they decide to shop the competitive market for lower rates.

The default rates will lower after the four major New Jersey Utilities (PSEG, JCPL, ACE, Rockland Electric) completed their auction for basic generation service. 

Even after the default service reduced rates take effect on June 1, business consumers can expect to save anywhere from 10-30%  more off of those rates by contracting out with an alternative supplier.